FileMaker and Business Smarts – Michael Rocharde
FileMaker and business smarts for all, from beginner to guru.
Michael Rocharde, of michaelrocharde.com, and Don Clark sit down for a wide ranging conversation on the business of FileMaker, from business smarts to overcoming introvert tendencies, and more.
Here’s just some of what you’ll learn in this informative interview:
- Rocharde’s current ventures, including three current businesses and 3 books in progress (1:16)
- His new podcast on Agile and Beyond (2:00)
- Vertical Marketing and business accelerators (4:59)
- His first commercial FileMaker solution with ISP billing solution and how today’s marketing would improve sales (6:00)
- Means to Promote
- FileMaker has Expanded
- 10 Vertical Solutions
- Means to Residual Income
- Win Win situation (9:00)
- Overcoming introvert personality traits (12:15)
- A free video to help sell FileMaker to your client (18:50)
- Transformational Software Solutions (19:40)
- The advantages of fresh content on your website (24:40)
- 40 Videos on my Website
- Short and to the Point
- Informative
- Professional
- Provide Leverage
- Insure Success
- Be your own boss (25:50)
- Develop Skills
- Stop being an Introvert
- Take a Public Speaking Course
- Join Toastmasters
- Personal Power
- Charisma
- Work on your Business, NOT in your Business
- How much time should you spend developing in your own business (28:00)
- Marketing
- Promoting
- Networking
- Branding
- Running with Ideas
- You Have to be as Comfortable Talking to a Billionaire as you are Talking to a Close Friend (30:00)
- Selling your software and solutions easier (38:00)
- Spreadsheets vs Databases (40:00)
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