When we weren't looking, FileMaker started marketing more effectively
On the day of the State of the Union speech, FileMake released the State of the Custom App Report. Great timing – FileMaker rode the news existing news cycle, google searches, and social media traffic to get the most exposure and bang for their buck. And spotlighted the power of the custom app. Well done.
And the report is pretty good, too:
The State of the Custom App Report 2017 honed in on citizen developers, defined as those individuals with little to no professional coding or developing experience. The 2018 report takes a look across the board, examining the myriad ways custom apps are being used and how these tools are helping businesses succeed.
Results presented in this report were gathered in October 2017 from 370 FileMaker customers across North America, Japan, and Europe. Respondents are in organizations of all sizes and across different industries. All respondents were involved in the creation of their custom app(s), and are actively using them
Those are impressive numbers. It's worth downloading and sharing.
It Started with Farmtime
FileMaker ran its largest ad campaign in over a decade with the release of Farmtime:
This spot uses humor very effectively, is high quality, very professional and very different from past campaigns. And it's garnered over 63,000 views in just two weeks. Not bad for an ad...
Let's hope FileMaker keeps it up!