Using ROI to Sell, Weight Loss and Tim Cook

ROI – Return on Investment Chuck Melton of MainSpring posted an informative article on using a variation of Return on Investment (ROI) to help sell your custom application (hopefully FileMaker!). What is ROI? A standard definition for ROI is pretty straight forward: The return on investment ratio calculates the percentage return (profitability) on an investment. This is usually […]

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