FileMaker Cloud Deployment, LinkedIn Costly Mistakes

FileMaker Cloud Deployment

This is a relatively short video (38 minutes) from FileMaker giving a fairly high view of the FileMaker Cloud Deployment process.  It's not intended to be a detailed setup guide, but it good for showing all the parts of the process to an interested client.

 

LinkedIn Costly Mistakes

I found this article interesting and informative.  Look at the reach of LinkedIn in the B2B market:

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated.

The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn.

Given the positive impact of LinkedIn on B2B marketing and branding campaigns, it’s important that you know how to properly leverage the platform by avoiding common mistakes. You wouldn’t want to spend unnecessary time and resources building a LinkedIn presence only to come up short because of a simple oversight, would you?

Those are pretty impressive numbers.  It should be enough to get you thinking about how to use LinkedIn to advance your career, find business, and expand your brand.  And the author, Johanna Rivard, helpfully provides a list of 9 costly mistakes many LinkedIn users make.

A quick look at the list:

  1. Inactivity
  2. Impersonal Connection Request (guilty on this one)
  3. Spamming
  4. Ignoring Reviews
  5. Zero employee Involvement
  6. Ineffective Posting Strategies (this one, too)
  7. Overpromotion
  8. Don't Optimize Your Page (meaning:  Optimize your page)
  9. Lack of Sponsored Content (and this one

Each point is covered in the link below, but not beat to death with too many details.  Be sure to read the whole article,

Source: 9 Costly Mistakes Businesses Make on LinkedIn | Marketing Insider Group

 

“It's not the load that breaks you down, it's the way you carry it.” 
― Lou Holtz

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